About the Customer

Alnus Yatırım was founded under the leadership of Nusret Altınbaş, one of the founders of Altınbaş Holding, which ranks among Turkey's leading institutions. Setting out with the motto "Reliable, principled, and flawless service is the right of every investor," Alnus Yatırım aims to be a pioneer through the innovations it brings to the investment instruments market, a role model with its ethical understanding and working principles, and a brand recognized in global markets through its market share. With a wide product variety including stocks, VIOP (Turkish Derivatives Exchange), structured derivative products, debt instruments, forex, bonds, and Eurobonds; and through services aimed at investors such as investment consultancy, research, public offerings, and corporate finance; Alnus Yatırım continues to intermediate investors' investment decisions by using the fastest order transmission channels in domestic and international markets. It offers its investors opportunities accessible from anywhere in Turkey.

The Growing Need for Automation in the Investment Sector

Today, customer expectations in the investment sector are changing rapidly. Investors now want to reach institutions whenever they wish, access portfolio and market information instantly, and complete their transactions quickly.

Increasing transaction volumes, intense customer demands, the need for multi-channel communication, and regulatory pressures are pushing investment institutions toward automation-based solutions.

Recognizing this transformation need early on, Alnus Yatırım implemented intelligent automation systems to digitalize the customer experience and increase operational efficiency.

Next-Generation Solution: Intelligent Communication via WhatsApp and Template Messages

With the system implemented within the scope of the project, Alnus Yatırım offers its customers a fast, intelligent, and uninterrupted communication experience via WhatsApp.

Especially thanks to WhatsApp template message structures; information, campaign, and transaction-oriented messages can be delivered in a standardized, fast, and regulation-compliant manner.

The main advantages provided by Alnus Yatırım's digital communication infrastructure:

• Repetitive workloads are automated, allowing teams to focus on more value-added work.

• Through template messages, campaigns, announcements, and notifications are delivered instantly and consistently.

• Customer transactions, password operations, and support requests such as "I'm having a problem" are handled quickly.

• Increased demand during peak periods is managed in an uninterrupted and scalable manner.

• Response times drop from minutes to seconds.

Digital Request Management and Customer Experience

Alnus Yatırım customers can now use WhatsApp to:

• Get information about investment products, commission rates, and service details,

• Receive guidance on account opening processes,

• Easily perform customer transactions and password operations,

• Quickly report issues and receive support.

All these processes are managed with an AI-powered, recordable, and regulation-compliant infrastructure.

Advantages Provided by Automation

Thanks to this transformation:

• Operational efficiency increases and costs decrease.

• A 24/7 accessible communication channel is offered to customers.

• All customer interactions are recorded and made auditable.

• Speed, consistency, and standardization in communication are ensured.

This structure creates a stronger and more sustainable experience on both the institutional and customer sides.

Looking to the Future

In line with Alnus Yatırım's digitalization vision, the goal is to further integrate all digital channels — primarily WhatsApp — and to automate the customer journey end-to-end.

This approach creates a competitive advantage in the investment sector while also taking the customer experience to a new level.