About the Client

Memorial Health Group was founded with the mission of becoming a global brand in healthcare, creating a difference in the sector with pioneering practices guided by ethical principles, an elite staff, and a service philosophy focused on satisfaction and international quality standards. It admitted its first patient in February 2000.

Memorial, which introduced Turkey to world-class healthcare services, is the first hospital in Turkey and the 21st in the world to receive the JCI Accreditation Quality Certificate (Joint Commission International).

Memorial is the address for trust in healthcare with its specialist doctors, healthcare personnel who combine their knowledge and experience with close attention, patient-focused service approach, quality policy, diagnosis and treatment units equipped with advanced medical technology, modern facilities, and comfortable patient rooms.

Memorial, renowned internationally for its departments such as IVF, Genetics, Cardiovascular Surgery, and Organ Transplantation, is a reference center in fields such as Surgical Sciences, Heart Health, Women's Health, Children's Health, and Robotic Surgery.

Memorial, which has pioneered the improvement of healthcare standards in Turkey by introducing many firsts, also successfully represents our country abroad with its international diagnosis and treatment methods.

Effective and Integrated Use of Digital Channels

Thanks to Exairon integration, Memorial can centrally manage all requests received via WhatsApp,

• Instagram

• Facebook

• Corporate website

on a single platform. This structure prevents disconnections that may occur in multi-channel communication and ensures fast and clear responses to users.

Seamless Communication with Exairon Virtual Assistants

Exairon Virtual Assistants enable Memorial to offer a 24/7 accessible experience at its digital touchpoints. In this context;

• Potential guest admission processes,

• Patient relations operations,

• Feedback regarding the hospital and services

can be managed digitally from end to end. This structure, where automation and human-supported processes work together, increases operational efficiency while also enhancing patient satisfaction.

Operational Efficiency and Measurable Experience

The Exairon Platform not only facilitates communication; it also provides Memorial teams with the ability to monitor, report, and improve processes. By managing all interactions from a single hub:

• Requests are resolved faster,

• Coordination between internal teams is strengthened,

• The patient journey becomes end-to-end visible.

Investing Today in Tomorrow's Healthcare Experience

The Memorial and Exairon partnership represents a powerful vision for the future of digital customer experience in the healthcare sector. Through this technology-enabled, human-centered approach, Memorial aims to offer its patients and guests a more accessible, faster, and more personalized experience.

This integration is positioned as a strategic step in bringing Memorial's innovative healthcare services approach into the digital world.