Borusan Oto: A Pioneer in Automotive Retail in Turkey
Founded in 1984, Borusan Oto is the retail arm of Borusan Otomotiv Group and a pioneering brand that has played a key role in shaping Turkey’s premium automotive sector. With high quality standards, a customer-centric service approach, and an innovative vision, Borusan Oto has positioned itself as a leader in the industry.
Representing some of the world’s most prestigious brands—BMW, MINI, BMW Motorrad, Jaguar, and Land Rover—Borusan Oto is known not only for selling vehicles but also for its commitment to delivering a superior customer experience. Its state-of-the-art facilities, expert team, and sustainability-focused approach have made it a benchmark in the sector.
As a company that prioritizes customer satisfaction and sets many firsts in the industry, Borusan Oto continues to redefine the premium automotive experience in Turkey. With its innovative approach, strong corporate culture, and sustainable success, it is determined to build the automotive world of the future—starting today.
Exairon’s Role in Customer Experience Automation
For a large-scale automotive company like Borusan Oto, improving operational efficiency and enhancing the customer experience are of strategic importance. This is where Exairon, with its AI-powered customer experience automation solutions, plays a vital role.
Managing Increasing Data Loads
With the growing data from sales and service processes, Exairon’s advanced analytics and integration capabilities allow for efficient management. Customer requests are rapidly processed and resolved.
Website Integration
Exairon is fully integrated with Borusan Oto’s corporate website, ensuring that customer data and inquiries are centralized and responded to through automated workflows—greatly enhancing customer satisfaction.
Real-Time Routing
Exairon’s intelligent routing system instantly directs customer inquiries to the appropriate departments, minimizing resolution time. This improves both customer experience and workforce efficiency.
Thanks to Exairon’s cutting-edge technologies, Borusan Oto is reshaping the customer experience and further strengthening its leadership in the automotive retail sector—positioning itself at the forefront of digital transformation.
Key Achievements
1. Increased Efficiency in Business Processes
Automated Sales & Marketing: With Exairon’s advanced automation, Borusan Oto digitalizes its sales, support, and marketing operations, allowing for rapid responses to customer needs.
2. Enhanced Customer Experience
Personalized Communication: Exairon’s AI-powered systems allow Borusan Oto to analyze customer data and offer tailored interactions.
24/7 Customer Support: With Exairon’s chatbot and virtual assistant technologies, Borusan Oto now provides uninterrupted support around the clock. Customers can get instant help, request information, and complete transactions seamlessly—boosting both service speed and satisfaction.
3. Agile Decision-Making
Data-Driven Management: Through Exairon’s real-time analytics and monitoring tools, Borusan Oto executives can make timely, informed, and future-oriented business decisions.
Conclusion
Through the synergy between Borusan Oto and Exairon, operations have become faster, more efficient, and more sustainable. Exairon’s smart automation solutions have delivered measurable improvements in efficiency and customer satisfaction. As a result, Borusan Oto has enhanced its capacity to provide faster, higher-quality service.
If your business is aiming to transform its customer experience and operational efficiency, now is the time to explore the advantages offered by Exairon.
