If you don’t use messaging to communicate with your customers, you may be losing a valuable channel to build your business. In fact, Gartner predicts that by 2022, 70% of all customer interactions will involve emerging tools like chatbots and messaging (Gartner, 2020).
Why?
The simplest answer: times have changed. Customers today don’t have to wait to talk to a business, and they don’t have the time to spend on brands that make it difficult to find the support and information they need right when they need it. Actually, 75% of adults surveyed in 2020, said they wanted to communicate with a business the way they chat with friends and family through messaging. ¹
If you’re an enterprise business before you can invest in building a conversational messaging strategy, you have to understand what your business to gain.
Then, let’s find out some of the reasons corporate companies may need to prioritize a strategy for using messaging among their sales, marketing, and customer service teams.
Exairon helps accelerate sales outcomes and drive long-term relationships with conversations
By not using messaging to connect with your prospects and customers, you may be losing a major lead channel because messaging and conversations aren’t just communications touchpoints also, they are the primary way people share information with each other. According to recent research, the amount of people who send and receive text messages is predicted to rise to 5.9 billion by 2025, globally. These numbers show the enormous potential of messaging as a channel like Exairon, also showing that messaging behavior is much more likely to stay here so, businesses should improve conversational business strategies in order to capitalize on the trend.
So how do Exairon increase sales results?
🤝 By serving as a foundation for a range of sales activities, messaging has the potential to drive sales results in three broad ways:
1. Helps speed up your sales process:
According to 2021 report, U.S. companies spend $153 billion dollars on digital ads each year. These ads do things like inform new audiences about products, drive traffic to e-commerce and other websites, and alert people to timely and relevant offers. However, digital ads have the potential to do so much more for businesses when messaging is added like Exairon to the mix. For instance, businesses can take a user from an ad impression to checkout quickly when a personalized conversation is on the other side of a click.
2. Alarming customers to new goods or offers:
If you start building relationships with customers from the very beginning using Exairon, using conversations after the initial purchase shows that you are on track to maintain those relationships. This is because two-way business messaging allows you to stay close to your customers after a sale with timely product information or relevant offers.
3. Ensuring happiness and driving long-term relationships:
Sales are great, but repeat sales are even better. And these are more possible when you stay in touch with your customer base using high quality outreach i.e. Exairon, through messaging and conversations. With the right enterprise messaging solution, Exairon helps you monitor the quality of your messaging access to maintain these valuable long-term customer relationships.
Corporate businesses need to look to the passing messages that engage my customer base to help them grow their business over time. That’s why you can view Exairon as a sales channel and benefit from global reach, efficiency, low cost potential and a variety of use cases.
Let’s see how corporate business messaging has already altered customer care.
No more keeping customers waiting with music: messaging for customer service
Your customers want a customer representative to deal with the help they need right away. They expect a quick and helpful response from your business within minutes. Thanks to Exairon, you don’t need to invest in costly phone support to make real-time communication a reality.
So, what does that entail?
Exairon finds a business messaging solution that gives you the power to drive personalized, two-way communication at scale while keeping costs low.
Because traditional call centers are costly and time-consuming to deploy, Exairon can provide an efficient way to scale communication through messaging and conversations, reducing the cost of world-class customer support.
This aligns with a distinct shift in the market towards a proactive, asynchronous model of customer care. Corporate business messaging allows customers to initiate a conversation with their favorite brands and get immediate assistance, rather than waiting on the phone to speak to an agent.
With asynchronous messaging like this which, is autonomous mode in Exairon, businesses can provide assistance 24/7 using automated chats that trigger customized routing and follow-up.
Here’s an example: let’s say a customer in another time zone reaches out to your business asking when their recent purchase is scheduled to arrive. A chatbot can pull data from that customer’s order number and let them know exactly when their order will arrive, saving the customer time, and your business from funding additional customer service resources. Many of these common questions can be answered asynchronously by AI, saving the more detailed questions for a live customer service agent and helping reduce costs for your business.
Exairon helps drive marketing conversions
Providing Autonomous Customer Experience, Exairon provides an innovative and invaluable means of communicating with your customer base in a way that is direct and scales to your business.
So how can you tap into this channel to engage new and existing customers?
Messaging can help corporate businesses get closer to their customers and scale engagement efforts, but messaging can deliver more than just customer service results.
Actually, business messaging solutions can contribute to every aspect of your marketing and sales conversion areas. Conversational commerce is creating a alteration in the messaging world, and there are many occasions to optimize messaging as a dedicated sales channel. We will explain this for you.
Let’s say you are the leader of an e-commerce company that manages to attract users to your site using paid ads. Customers who come to your site from advertisements are interested in your site and even add products to their cart after looking at some product pages. However, you later notice a decline – users are lefting their carts before completing their purchase.
Solution: your business via Exairon chatbot sends an abandon cart reminder via messaging to re-engage those leads, offering an additional a discount code to motivate the purchase. Now you’ve found a way to help win back those customers and drive them to check out.
In the LivePerson’s 2020 Consumer Preferences for Conversational Commerce report, 85% of the consumers surveyed stated that they want to send direct messages to brands. According to this report, it is clear that businesses need to meet their customers where they are, on their preferred messaging platform. We can give chatbots and Whatsapp as examples of these channels.
Your users don’t want to waste time to download your business’s individual app to get the help they need. They would like to use an app they already use daily. Which is why for your sales and marketing outcomes, it’s important to use a trend messaging channel like Exairon that has the ability to reach millions around the world.
Predictions for the future of business messaging
For businesses that haven’t yet optimized for commerce, know that messaging isn’t going away anytime soon. It’s time to hop on the boat and Exairon will be with you on this journey.
Also, personalized product suggestions in-chat will continue to help drive the future of corporate business messaging by Exairon, and will help businesses see a massively raised ROI on their messaging channels. According to 2019 report, Salesforce found that personalized product recommendations drove just 7% of visits but an astounding 26% of revenue.
That’s over a quarter of your income that could be driven by the force of business messaging.
In summary, we’ve seen how customer service results have changed customer service results by messaging conversations with customers and will continue to improve in the years to come.
AI has already demonstrated its value in customer care use cases, but it will also demonstrated incredibly valuable as businesses start. For example, Exairon could send automated product recommendations, abandoned cart reminders, all through one centralized messaging channel in autonomous mode.
As this technology advances, we want more brands to implement AI as a sales and marketing tool in their messaging channels. Customer engagement could continue to increase if business response times in messaging channels shorten, paving a clear path for global business messaging growth over the next decade.
So, what’s the key takeaway here?
Nowadays users not only want a fast and easy way to connect with brands, they want to contact with a business while they shop. And as an corparate business, one of the best ways to give your customers a helpful and personalized shopping experience is through messaging and conversations. The sooner your business optimizes for messaging, the sooner you may start to reap the rewards.
What are you waiting for using Exairon? Take a look our special offers for you 👀
References:
¹ Business Messaging Research Study (Facebook Commissioned study of 8,214 adults ages 18 and older in U.S., Germany, the UK, India, Mexico, Brazil and Indonesia), September 2020
